“Deja Vu” is an expression used to describe a current experience that feels as though it happened before. The phrase used to define this often eerie experience is “deja vu.”
Back in the 80’s arcade games had a very unique set of characteristics to them. Games were social and brought […]
The Straw that Stirs the Drink
Engagement is the heartbeat of a game. It can be the difference between a few hundred and a few million players. Often engagement and retention are used synonymously and misused in my opinion.
It’s the most important metric and both retention and conversion do not exist without it. Retention […]
We all know what it feels like to be so immersed in a game that you “zone out” from your surroundings. This condition of high level engagement is a state of focus, concentration and immersion.
Heather O’Brien and Elaine Toms defines the engagement process to consist of four distinct stages:
*point of engagement
*period of […]