Two serious problems surround mobile game monetization. Less than 1% of players become paying players and mobile advertisements can’t prove they’re effective.
Less than 1% Pay to Play
A Playnomics, Q1 2013 Engagement Report examined 1.7 million domestic and international game players on PC, tablet and smart phones. In reading this […]
Are engagement and monetization in mobile games at opposite ends of the spectrum? At times it seems that they have opposite goals. Game designers work tirelessly to create a user experience that immerses players so much, they lose their sense of time. Monetization designers, especially those who work with advertising, work at disrupting and […]
Awesome on one hand, disappointing on the other is EA’s Real Racing 3 for iPhone and iPad. To date, it’s the best looking racing game on mobile. But great graphics and excellent playability aren’t enough in today’s free-to-play world. The game must continually engage players and create revenue through player […]
It’s 1984 and Nintendo releases the innovative dual-screen arcade boxing game “Punch-Out!!” The great Genyo Takeda was nice enough to involve me in its iterative design process. I look back on that fondly because he extended the proverbial […]