Are engagement and monetization in mobile games at opposite ends of the spectrum? At times it seems that they have opposite goals. Game designers work tirelessly to create a user experience that immerses players so much, they lose their sense of time. Monetization designers, especially those who work with advertising, work at disrupting and […]
“Deja Vu” is an expression used to describe a current experience that feels as though it happened before. The phrase used to define this often eerie experience is “deja vu.”
Back in the 80’s arcade games had a very unique set of characteristics to them. Games were social and brought […]
The Straw that Stirs the Drink
Engagement is the heartbeat of a game. It can be the difference between a few hundred and a few million players. Often engagement and retention are used synonymously and misused in my opinion.
It’s the most important metric and both retention and conversion do not exist without it. Retention […]
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