It’s not everyday a video game player can say, “I played Donkey Kong in a courtroom.” But that’s what I did. And it wasn’t just any courtroom. It was in U.S. District Court, Southern District of New York presided by Judge Robert W. Sweet. Universal’s complaint was over a […]
Two serious problems surround mobile game monetization. Less than 1% of players become paying players and mobile advertisements can’t prove they’re effective.
Less than 1% Pay to Play
Are engagement and monetization in mobile games at opposite ends of the spectrum? At times it seems that they have opposite goals. Game designers work tirelessly to create a user experience that immerses players so much, they lose their sense of time. Monetization designers, especially those who work with advertising, work at disrupting and […]
Awesome on one hand, disappointing on the other is EA’s Real Racing 3 for iPhone and iPad. To date, it’s the best looking racing game on mobile. But great graphics and excellent playability aren’t enough in today’s free-to-play world. The game must continually engage players and create revenue through player […]
It’s 1984 and Nintendo releases the innovative dual-screen arcade boxing game “Punch-Out!!” The great Genyo Takeda was nice enough to involve me in its iterative design process. I look back on that fondly because he extended the proverbial […]
“Deja Vu” is an expression used to describe a current experience that feels as though it happened before. The phrase used to define this often eerie experience is “deja vu.”
Back in the 80’s arcade games had a very unique set of characteristics to them. Games were social and brought […]