My career in video games began in 1982. Amongst the first ten employees of Nintendo of America, I was hired as their original Game Master and Market Research Analyst. To help early Nintendo games succeed in America, I analyzed, tested and made recommendations. In a small way I contributed to the early works of Shigeru Miyamoto and Genyo Takeda.
Seeking new challenges and adventures, I headed south to California to become a product manager for Sega, Atari and Namco. Working on over 90 commercially released titles, several reached critical acclaim and commercial success. I am honored to have learned from and work with some of the most talented people in this industry.
The game franchise I’m most proud of is Namco’s “Tekken” series. Going to Japan, I championed and pitched the development of a fighting game with criteria I felt was key. A global success from day one, I then focused on building Tekken into a brand. Tekken 2 and Tekken 3 represent those efforts. This enduring franchise continues to be a cornerstone of Namco and recently celebrated it’s 20th anniversary. It’s the best selling fighting game in history.
The heyday of arcade video games came long before the Internet. Sadly there is now a lot of misinformation, published by people who never were there. The experiences I write about are the straight scoop.
Today I consult, blog and assist a San Francisco Meetup Group, Game Dev Art & Tech SF. I want to help developers create games that better engage players.
I’ve dabbled in other industries, but frankly nothing compares to video games. In 1983 I gave a quote that still rings true today. “In my job, I get to be a kid forever!”
A well crafted video about the historical court case, Universal vs. Nintendo in 1983. It comes at a pivotal time in Nintendo’s history, on the heels of Donkey Kong and in the midst of the Famicom launch in Japan. Look for me. One of Norman Caruso’s early works. A must view!
An interview for the Walter Day Collection, by Todd Friedman. I answer questions about my early experiences in video games and where I see them going. I first met Walter Day and Bill Mitchell when the US National Video Game Team visited Nintendo, in Redmond, WA in 1983.
Mike Bevan of Retro Gamer interviews me for the 30th Anniversary of Duck Hunt. It starts on page 78.
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