The best arcade games engaged players in less than two minutes. If not, there were plenty of other games in the arcade. For mobile games today, early engagement is just as important. Games used to cost $.25 per play. Now, nearly all are free to play. An average game room used to hold […]
Is it just me, or do some App Store game descriptions just plain suck? They don’t tell me jack about the game. Just a bunch of marketing mumbo jumbo. Some are so bad they convince me not to download the game.
Nowadays, creating a great game is no guarantee of success. As of […]
Zynga’s most successful games are built around a solid and repeatable core loop. Leaving nothing to chance, they hold the players hand step-by-step through the tutorial. Zynga teaches players how to play, and how they want them to play. And to […]
The core loop is the single most important part of a video game. It’s the core to build the rest of the game around. So fundamental, it’s how players will describe the game to their friends.
It’s a basic skill that must be performed throughout the game. Initially, it should be simple and ideally intuitive. […]
We’re all familiar with the expression, “you only have one chance to make a first impression.” This especially applies to today’s free-to-play (FTP) world because in the App Store, installs are like fleeting chance meetings. The impression your game makes in this meeting will determine if and when a player will play again or decide […]
Two serious problems surround mobile game monetization. Less than 1% of players become paying players and mobile advertisements can’t prove they’re effective.
Less than 1% Pay to Play
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