Those working in the game business understand there’s more than design, coding, artwork and audio. A variety of disciplines is now dedicated to maximizing the business and “usability” potential of games. People are dedicated to game and business analysis, contributing to key decisions, working with designers to optimize the
The best arcade games engaged players in less than two minutes. If not, there were plenty of other games in the arcade. For mobile games today, early engagement is just as important. Games used to cost $.25 per play. Now, nearly all are free to play. An average game room used to hold […]
It’s the single most important part of a video game. The engine to which the rest of a game is built around. So central to a game, the core loop is how players will describe a game to friends.
The core game loop is a base action or series of actions that are repeated over and over […]
We’re all familiar with the expression, “you only have one chance to make a first impression.” This especially applies to today’s free-to-play (FTP) world because in the App Store, installs are like fleeting chance meetings. The impression your game makes in this meeting will determine if and when a player will play again or decide […]
At some time we’ve all entered the “zone” while playing a game. This condition of high level engagement is a state of focus, concentration and immersion.
Heather O’Brien and Elaine Toms defines it as a quality of user experience characterized by attributes of challenge, positive affect, endurability, aesthetic and sensory appeal, attention, feedback, variety/novelty, interactivity, […]
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