Those working in the game business understand there’s more than design, coding, artwork and audio. A variety of disciplines is now dedicated to maximizing the business and “usability” potential of games. People are dedicated to game and business analysis, contributing to key decisions, working with designers to optimize the
The best arcade games needed to engage players in less than two minutes. If not, players would find a new game that did. For today’s mobile games, early engagement is equally important. The distractions and alternatives might be different, but they all compete for the attention of players.
Mobile game designers can learn valuable lessons […]
The core loop is the single most important part of a video game. It’s the core to build the rest of the game around. So fundamental, it’s how players will describe the game to their friends.
It’s a basic skill that must be performed throughout the game. Initially, it should be simple and ideally intuitive. […]
We’re all familiar with the expression, “you only have one chance to make a first impression.” This especially applies to today’s free-to-play (FTP) world because in the App Store, installs are like fleeting chance meetings. The impression your game makes in this meeting will determine if and when a player will play again or decide […]
At some time we’ve all entered the “zone” while playing a game. This condition of high level engagement is a state of focus, concentration and immersion.
Heather O’Brien and Elaine Toms defines it as a quality of user experience characterized by attributes of challenge, positive affect, endurability, aesthetic and sensory appeal, attention, feedback, variety/novelty, interactivity, […]
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