Are engagement and monetization in mobile games at opposite ends of the spectrum? At times it seems that they have opposite goals. Game designers work tirelessly to create a user experience that immerses players so much, they lose their sense of time. Monetization designers, especially those who work with advertising, work at disrupting and […]
We all know what it feels like to be so immersed in a game that you “zone out” from your surroundings. This condition of high level engagement is a state of focus, concentration and immersion.
Heather O’Brien and Elaine Toms defines the engagement process to consist of four distinct stages:
*point of engagement
*period of […]