Are engagement and monetization in mobile games at opposite ends of the spectrum? At times it seems that they have opposite goals. Game designers work tirelessly to create a user experience that immerses players so much, they lose their sense of time. Monetization designers, especially those who work with advertising, work at disrupting and […]
At some time we’ve all entered the “zone” while playing a game. This condition of high level engagement is a state of focus, concentration and immersion.
Heather O’Brien and Elaine Toms defines it as a quality of user experience characterized by attributes of challenge, positive affect, endurability, aesthetic and sensory appeal, attention, feedback, variety/novelty, interactivity, […]
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