Those working in the game business understand there’s more than design, coding, artwork and audio. A variety of disciplines is now dedicated to maximizing the business and “usability” potential of games. People are dedicated to game and business analysis, contributing to key decisions, working with designers to optimize the
The best arcade games engaged players in less than two minutes. If not, there were plenty of other games in the arcade. For mobile games today, early engagement is just as important. Games used to cost $.25 per play. Now, nearly all are free to play. An average game room used to hold […]
Zynga’s most successful games are built around a solid and repeatable core loop. Leaving nothing to chance, they hold the players hand step-by-step through the tutorial. Zynga teaches players how to play, and how they want them to play. And to […]
The core loop is the single most important part of a video game. It’s the core to build the rest of the game around. So fundamental, it’s how players will describe the game to their friends.
It’s a basic skill that must be performed throughout the game. Initially, it should be simple and ideally intuitive. […]
At some time we’ve all entered the “zone” while playing a game. This condition of high level engagement is a state of focus, concentration and immersion.
Heather O’Brien and Elaine Toms defines it as a quality of user experience characterized by attributes of challenge, positive affect, endurability, aesthetic and sensory appeal, attention, feedback, variety/novelty, interactivity, […]
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