Those working in the game business understand there’s more than design, coding, artwork and audio. A variety of disciplines is now dedicated to maximizing the business and “usability” potential of games. People are dedicated to game and business analysis, contributing to key decisions, working with designers to optimize the
At some time we’ve all entered the “zone” while playing a game. This condition of high level engagement is a state of focus, concentration and immersion.
Heather O’Brien and Elaine Toms defines it as a quality of user experience characterized by attributes of challenge, positive affect, endurability, aesthetic and sensory appeal, attention, feedback, variety/novelty, interactivity, […]
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